Posts Tagged ‘Identity’


In my opinion, discussions of identity and what identity means, and what constitutes identity have never been more interesting. With the web as a mirror for each of us, as well as a playland of impersonation, self-invention, reincarnation and improvisation, the platforms and dimensions where human identity is played out have never been more abundant and easily accessible.

I was reading my New Yorker last night and came across an article about Aadhaar, an enormous project on a scale never before attempted, that could have far and wide reaching implications for generations of humans yet to come. The project is to officially identify and document the existence of every Indian living in India by collecting certain biometrics from each individual and then issuing those specific biometric features an ID number.

As summarized here:

“Aadhaar, launched by Nandan Nilekani, a genial software billionaire, intends to create a national biometric database ten times larger than the world’s next-largest biometric database.”

One of the stated aims of the project is to “help reduce the extraordinary economic distances between those who have benefitted from India’s boom of the past two decades and those who have not.”

Some of the stunning details of this project that I read about raised very fundamental issues of modern identity as being tied to a specific nation-state. For instance:

“India has no equivalent of Social Security numbering, and just thirty-three million Indians, out of 1.2 billion, pay income tax, and only sixty million have passports. The official opacity of hundreds of millions of Indians hampers economic growth and emboldens corrupt bureaucrats.”

It’s just incredible to think that in this day and age, not everyone who is born into the world is documented as even being alive. It’s incredible, as an American, to consider a situation where your government has no idea that you exist, and you survive outside of the limits of its systems .

Though that all sounds like fodder for a summer anarchist action movie trailer, the reality is, though the lines and boundaries between physical country border and cultures are disappearing slowly as a result of widespread globalization and commercialization, our identities are still very strongly tied to the countries in which we are born, or in which we live. And I should clarify that I am not saying that if you are born in America, you automatically strongly identify as an American. I am saying that if you are born in America and hate the U.S., you are still defined by the country in which you were born, or in which you live, even if you hate it. You are defined in reference to being a part of it, however tenuous that connection is. But if you are born in India and your country does not know you, nor acknowledge that you exist, how is your identity derived?

And if you do not really exist in the eyes of the government, and are not automatically considered a citizen in having been born there, what right does the government have to come and claim you later, as India and the Unique Identification Authority of India (the government agency that is directing this program) are attempting to do with Aadhaar?

It is ironic in this instance that India, so woefully behind in identifying its own citizens due to an outsized human population, is poised to actually jump the gap immediately and overstep other more-developed countries’ systems of social security and citizen identification. Aadhar’s system is based on biometrics, or “methods for uniquely recognizing humans based upon one or more intrinsic physical or behavioral traits.” Interestingly, Wikipedia’s entry here described two different applications of biometrics information: “In computer science, in particular, biometrics is used as a form of identity access management and access control. It is also used to identify individuals in groups that are under surveillance.” Oh Foucault, why do you plague us so?!

Still, in this case, it is hard not to question the intense nature of these methods of identification and the database of information they will generate. Concerns about privacy have, of course, been raised:  “Alongside arguments about social policy, there is also some Indian disquiet about Aadhaar’s threat to privacy.”

A Times of India article also mentioned the potential for exploitation of this info:

“For Nandan Nilekani , the chairman of Unique Identification Authority of India , the challenge now is not just to roll out one lakh or more Aadhaar numbers a day, but to create an ecosystem for players to build applications on top of this identity infrastructure. Now, Nilekani has been negotiating with the Reserve Bank of India to allow banks to treat Aadhaar number as the only document for opening an account. In a free-wheeling interview with Shantanu Nandan Sharma, Nilekani talks about life after Aadhaar when a villager would be able to use a micro-ATM in his locality, or a migrant from Bihar would be able to flash out his number in Mumbai as an identity proof.”

So the ability to identify people, truly down to their physical core can be both exploitative and empowering, as the New Yorker article claims, “If the project is successful, India would abruptly find itself at the forefront of citizen-identification technology, outperforming Social Security and other non-biometric systems.” Of course it would, it’s the physical data collection analog of what Facebook has been doing all along.

In fact, the arguments for embarking upon this venture to issue ID numbers to each Indian are manifold, yet one that seems to float upwards most often is the assertion that this system of identification will help to cut down on abuse of government resources and inaccurate snapshots of how many people are affected by official policy.

Interesting that this is the very reason that Facebook famously insists upon banning pseudonyms on its ever-popular social platform. As Gawker puts it, “the idea that anonymity or multiple identities leads inexorably to a cesspool of abuse, cyberbullying, and spam is Facebook’s strongest argument for a monolithic online identity—one they come back to again and again in defending their controversial real name policy.”

This is written in the context of an article highlighting Chris Poole, shadowy head of the online meme-maker  4chan, and his remarks at the recent Web 2.0 conference that “true identity is prismatic,” and that the actions of online mega-sites like Facebook are “eroding our options” when they lock us into a single identity. In reality, Poole argues, humans are not defined in only one way or another, but by multiple simultaneously performed identities.

Gawker writes, “At this week’s Web 2.0 conference, Poole criticized Facebook’s real name, one profile-per-person policies. Facebook are, he said, ‘consolidating identity and making people seem more simple than they really are… our options are being eroded.

True identity is ‘prismatic,’ according to Poole. You want to be able to present a different identity in different contexts, and be able to experiment without risking a permanent stain on your identity—something Facebook is making increasingly possible as it colonizes everything from games, to blog comments to your favorite music service.”

Synthesizing these ideas and arguments for a minute, the very idea that a retinal scan can prove someone was born somewhere, and that those two elements of identity correlate to provide a human identity is interesting enough to a modern mind. How about when we suppose that each of us– though we may physically have blue, green, or brown eyes, blond, black, brunette or red hair, have been born in Bali, Mexico, Singapore, or Tunisia—is actually a shapeshifter, constantly adapting our personality and persona to best compliment a new group of people, or a new context. Are these quests to nail down our identity through increasingly scientific pursuits even worth their salt if we are each, many people, simultaneously?

No matter how we think our own identities are constituted and shaped, whether we believe we are multiple people or just one, the quest to collect information and data about how we behave, who we are, and what we look like is always evolving. Just recently Facebook field paperwork to form a Facebook Political Action Committee (PAC) that “will fund candidates who support ‘giving people the power to share.’

According to the Gawker story about the PAC, it’s “dedicated to ‘mak[ing] the world more open and connected,’ a spokesman tells The Hill. It will be funded by Facebook employees. Meanwhile, Facebook’s lobbying budget is metastasizing ; the company spent $550,000 so far this year, compared to $350,000 all of last year.”

Will a new era of online conmen and women emerge as a result of this movement to collect identity data? Is privacy officially dead? How do you choose to identify yourself, what do you identify with?

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First and foremost, quite importantly for the purpose of this post: definitions of “Persona” vs. “Identity-“

Persona

  • : a character assumed by an author in a written work
  • : an individual’s social facade or front that especially in the analytic psychology of C. G. Jung reflects the role in life the individual is playing
  • : the personality that a person (as an actor or politician) projects in public
  • : a character in a fictional presentation (as a novel or play)

Identity

  • : the distinguishing character or personality of an individual : individuality
  • : the condition of being the same with something described or asserted

Crap, that actually wasn’t as helpful as I had hoped it would be…I feel more confused now than I did before.

Nevertheless, these definitions seem to point toward the fact that a “persona” is more often something performed, or developed consciously one’s self, or performatively developed by someone else, whereas an “identity” is embedded and synonymous with a person’s actual character. For the sake of this entry, that is how we will distinguish between the two.

Moving on to THE POINT.

A while ago I tried to pitch a story to this American Life which had been inspired by the experiences of my friend- we’ll call him Jim. See, Jim was looking for a new job and applying at a few different companies. One day, reminded by a friend of his that he should be actively managing his online persona through Google search results, Jim Googled himself to see what came up when he searched for his full name.

The search results floored him. Jim was met with a cascade of search results about a man with his same name. There were pages with warnings posted by people claiming that a gentleman with Jim’s same name was a con man, that he had tricked them out of money, that he was a pathological liar, and not to trust him. The warnings described a man with a similar build, height, weight and general hair and eye color.

Jim freaked out (I think, understandably), because he was very well aware that any prospective employer would be Googling him to do a cursory background check, and if they were met with this barrage of information he might be weeded out of even a beginner pool of job applicants. He was being framed by someone he had never met, and who, due only to sharing the same name and a similar physical build, was stealing his online identity. How can you combat that in this day and age?

To this day, Jim (luckily employed by now) has to include disclaimers in applications and emails and hope that employers and business partners will take his word that he is not “that Jim” when  embarking on new ventures. If Jim weren’t already married, presumably this would also severely impact his dating and love life.

The story I wanted (and still want) This American Life to cover is this: what happens in the modern world when all of the other folks who use your name misrepresent and sometimes even defame your character online? In a modern era where so much of our persona is developed and managed online, how do we separate what is fake from what is real, and what happens when even our fabricated online personas take on a life of their own?

What do I mean by fabricated online personas? Well, is the life you represent on Facebook an accurate snapshot of what is really going on with you? One of my favorite questions to ask is why no one ever posts photos of themselves crying alone on a Friday night- because that does happen to people. It’s widely known that our online selves, or personas, generally skew toward happiness, success, beauty, and popularity rather than honestly depicting struggles, bad hair days, and loneliness.

And having control over how we are presented online is very important to most internet users- so much so that companies like www.reputation.com now exist to help you “control how you look on the internet.”  Their claim, “People searching for you are judging you, too – defend yourself against digital discrimination with Reputation.com” may seem contrived and fear-mongery, but it still taps into some very real concerns for people.

After all, our identities are very important to us, and the gadgets and devices we are using provide a mirror of our own selves which we project onto these technologies. In fact, Michel Foucault (remember our dear friend?) called these tools “Technologies of the Self,” before the internet was a thing. According to my fascinating pal Wikipedia,  Technologies of the Self are “the methods and techniques (“tools”) through which human beings constitute themselves. Foucault argued that we as subjects are perpetually engaged in processes whereby we define and produce our own ethical self-understanding. According to Foucault, technologies of the self are the forms of knowledge and strategies that “permit individuals to effect by their own means or with the help of others a certain number of operations on their own bodies and souls, thoughts, conduct, and way of being, so as to transform themselves in order to attain a certain state of happiness, purity, wisdom, perfection, or immortality.”[2]

In other words, these days, technology and social media help us to develop our online personas, which end up very deeply affecting our real identities. See what I did there?

For example, if you’re one of the millions of Indian surname Patels in the world, trying to get a unique but still relevant Gmail email address must be murder at this point. You would hardly feel like the email address represented you if you were Patel627281939464528193947273484@gmail.com

And what about the mayhem and madness that surrounded Facebook’s push to get its users to sign up for a unique direct URL to their profiles? Sure, maybe Tatianuh Xzanadu had no problems getting her direct URL with no competition, but for the rest of us, it was like an Oklahoma land run, or a crushing Black Friday sale, waiting for the clock to hit the magic time when we could hurriedly type in our first and last name and finally claim a personalized Facebook URL, a chance at allowing people to access the real me (as far as anyone’s Facebook profile actually does that).

This would all be complicated enough, except that these days not only are people with the same names being misjudged online for the behavior of others with the same name, but poor celebrities and famous authors are having their personas and online identities and even their styles co-opted. Again, for example, the gentleman who formerly tweeted as Christopher Walken under the handle “CWalken,” who delighted thousands on Twitter by impersonating the idiosyncratic and gloomy actor in his tweets about everyday observations and occurrences.

The Wrap interviewed “CWalken” and described the Twitter feed thusly,

“What’s great about the “CWalken” feed is that it sounds like Christopher Walken, yet it’s got the consistent tone and point of view that only a committed writer can achieve. “CWalken” reads as if the actor himself were emerging from a surreal haze a few times a day to note the stupidity, oddness, and weird beauty of the everyday world:”

And the mystery Tweeter, when interviewed, similarly made some really interesting points:

“The politics, tastes and observations are my own. That is — I am not trying to speak for Christopher Walken. I am simply borrowing his voice and reworking my words in his cadence. Some people crochet, I do this.”

It’s problematic because some celebrities feel that their identity and their reputation is at stake, that something they have lived a lifetime to build has been stolen from them. But in some cases, this really is high art. As The Wrap author points out, the CWalken tweets were focused and really well-written, probably much more so than Mr. Walken himself could have achieved.  Alas, the “CWalken” account was eventually shut down because Twitter maintains a policy of cracking down on impersonator accounts.

However, other online persona impersonators have had similar success, such as the perennial favorite: The Secret Diary of Steve Jobs, or one of my recent obsessions, “RuthBourdain” where Alice Waters was anonymously tweeting as a combined persona of Ruth Reichl mashed with Anthony Bourdain. That little venture  even earned Waters a humor award.

I mean, that gets really complicated. At that point we have a celebrity chef who is world renowned and celebrated in her own right, assuming the persona of not just one, but two other luminaries in the food world as an outlet for her nasty and rye, humorous side.

One last example I just came across today introduces yet another new genre, blog as Yelp Review as famous author: check out Yelping with Cormac. This Tumblr blog assumes the writing style and occasional subject favorites of Pulitzer prize winning author and presumed hermit Cormac McCarthy in order to write Yelp-style reviews of well known commercial establishments in the Bay Area. A fascinating concept, but here we have clearly gone completely down the persona-stealing online rabbit hole.

Where will the rabbit hole take us next?